Creative Series: 8 Reasons Squarespace is The Best Website Building Platform Ever
Choosing where to house your business online usually means lots of research and pros and cons lists. I totally get it babe, it's an important decision! You're looking for a mix of innovative technology and ease of use, and more often than not you're left with one or the other.
Previous to Lady and Company, I was a Wordpress user. And I know that many people sing its praises, but I just could not get on board. I am just not that fluent in code and it's something you'll use a lot of if you want to really customize your site. And I can honestly say, that is what caused major burn out in my previous blog.
I knew I wanted something that was easy enough to use, and had loads of capabilities to make my site my own and grow with my business.
Now, it's all I use — for myself and my clients websites. It just offers so much! Your business will be happy here, I know it!
... Squarespace is all that and the whole freakin chip aisle, babe.
1 | Drag and Drop Website Builder
For those of us that aren't into the coding side of design, Squarespace has created a platform where you can build a website by dragging and dropping content blocks onto your webpages. It has made building a website easy enough that non-designers can create a pretty site that actually works. And on the flip side, it has also given designers, like me, the ability to create some serious websites that would normally only be done through rigorous coding.
Content blocks do all sorts of sexy things like:
- Social Media Buttons
- Newsletter Opt-ins
- Video & Audio
- Charts and Graphs
- And seriously so much more it's cray.
2 | Unlimited Storage Space
I mean, need I say more?
3 | Robust Templates
Not only is it easy to build yourself a website using the content blocks but there are also some seriously gorgeous templates that can help you with the initial layout of your site.
There's a template for nearly every type of business under the sun, so you're sure to gain a little inspiration. All templates come with blog and shop capabilities and can be customized using content blocks and your own photos.
A few of my favorite templates include: Hayden (Lady and Company uses this template!), Bedford, and Pacific.
4 | Easy Template Switch Over
When you feel like a change, or if your business has outgrown your current templates capabilities, you can easily switch to a different template without losing content.
And while there may be a few tweaks you'll have to make to your formatting, the switch over process really shouldn't be all that stressful.
5 | Integrations
There so many developers that offer plugins for all sorts of things that will vamp up your site and make it extra drool-worthy.
6 | Cover Pages
This is hands down my very favorite thing about Squarespace. Back in my Wordpress days, I needed a Leadpages account to create lead capture forms, and most of the time they wouldn't look like they matched my site because, well, they weren't designed within my site.
Now, I can create and design cover pages to do so many crazy awesome things for my business:
- "Coming Soon" and "Under Construction" pages
- Promote an upcoming launch
- Use as a temporary homepage to advertise a featured item
- Registration page for webinars/events/etc
- Giveaway entries forms
- Thank you page for email capture
- Grab leads with a freebie page - like this one (bit.ly/yearlygoalsplanner)
7 | Mobile Responsive Sites
Literally every single Squarespace Template is mobile responsive. And with 56% of your traffic coming from mobile devices, this is super important! This means that customers will get a very similar experience no matter the device they are viewing your site on.
8 | 24/7 Support
Because Squarespace is so user friendly, I very rarely have the need to contact customer support. But, in the instance that my site is doing something really wonky, it's nice to know that Squarespace has my back. Oh, and live chat for us introverts is a huge plus!
AND HONESTLY, BABE...
This is only 8 of the countless reasons why I'm in love with Sqaurespace. My business is happy and thriving here, and I'm sure your business would love it here too!
Wasn't that an awesome post? As a branding coach, Alex has extensive experience and knowledge designing and building beautiful sites on Squarespace so if there's anyone I'd bring in to "talk" on #allthethings Squarespace, it would probably be her! Anyway, it's time to tie this awesome post to your bottom line, ya know, your sales and profits. So, what does having a gorgeous site on Squarespace have anything to do with your business, how it sells and performs? Well, for starters, a site is by far the most affordable "store" you can have, it's open 24/7/365, so investing in one, is a no brainer. In addition to that, being able to choose a platform where you (as a non-designer) can go back in and edit as you wish, afterwards, is a huge bonus. The reason I say this is because it's always important to think ahead. What's the benefit of having a beautiful site that you can't edit as your business grows? I'll give you my own example, as you may (or may not) know, I just rebranded and relaunched this past 01.01.18 and my site is on Squarespace. After the relaunch, I decided that one of the services I was offering was no longer working out for me, in other words, it was not selling, so it was time to think of something new. Because of the many user-friendly reasons Alex touched on, I was able to swapt that old service for a brand new offering. The change was literally done all by me, overnight! Why do I tell you this? Because it's important that you pick a platform that will allow you to grow as your business grows.
Alex is a branding coach and the lady behind Lady & Company Creative. She adores helping other female entrepreneurs kill it with their business by creating kickbutt brands that showcase their passion and values. She creates websites that work and brand strategies that will put your business on the track to success. Hang out with her over on facebook and learn more about me on my website.